Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://orthoflexx.com/ (the “Site”).
TEXT MARKETING TERMS AND CONDITIONS:
We are using a text messaging platform, which is subject to the following terms and conditions. By opting in for our text marketing and notifications, you agree to these terms and conditions.
By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form, or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.
PERSONAL INFORMATION WE COLLECT
Text Marketing and notifications: By subscribing to text notifications, you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card and Paypal numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Privacy Policy for SMS Communications
We value your privacy and are committed to protecting your personal information. When you provide your mobile number for SMS communications, we assure you that:
- No Sharing or Selling: We do not share, sell, rent, or distribute your mobile information to any third parties for marketing or other purposes.
- Limited Use: Your mobile number will only be used for transactional or service-related communications, such as order updates, account notifications, and customer support, as applicable.
-
Opt-Out Option: You can opt out of receiving SMS messages at any time by replying STOP to any message you receive from us.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
You can also opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights otherwise.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by contacting us at support@orthoflexx.com
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
CALIFORNIA CONSUMER PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
Your California Privacy Rights:
- Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
- Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
- Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information to third parties for cross-context behavioral advertising purposes.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
Do Not Sell or Share My Personal Information:
We may share certain personal information with third-party advertising partners for targeted advertising purposes, which may be considered a "sale" or "sharing" under the CCPA/CPRA. You have the right to opt out of this sale or sharing. To exercise this right, please contact us at support@orthoflexx.com with the subject line "Do Not Sell or Share My Personal Information."
Global Privacy Control (GPC):
We recognize and honor Global Privacy Control (GPC) signals. If your browser or device transmits a GPC signal, we will treat this as a valid opt-out request for the sale or sharing of your personal information. You do not need to take any additional action if you have GPC enabled.
Cookie Consent for California Residents:
We use cookies and similar tracking technologies on our Site. Under CCPA/CPRA, you have the right to:
- Know what categories of personal information are collected through cookies
- Understand how this information is used, including any sharing with third parties
- Opt out of cookies that involve the sale or sharing of your personal information
- Access granular controls to accept or reject cookies by category (analytics, advertising, functional)
For information about specific cookies we use, their purposes, and duration, please see the "Personal Information We Collect" section above.
Submitting a Request:
To exercise any of your California privacy rights, you may submit a verifiable consumer request by emailing us at support@orthoflexx.com. We will respond to your request within 45 days. If we need additional time (up to 90 days total), we will notify you of the extension and the reason for it.
Categories of Personal Information Collected:
In the past 12 months, we have collected the following categories of personal information through our Shopify-powered store:
- Identifiers: Name, email address, phone number, billing and shipping address, IP address, unique device identifiers
- Commercial Information: Purchase history, products viewed, shopping cart contents, order details
- Internet or Network Activity: Browsing history on our Site, search queries, cookies, interactions with our Site and advertisements
- Geolocation Data: Approximate location derived from your IP address
- Payment Information: Credit card or payment details (processed securely through Shopify Payments or third-party payment processors)
We do not collect sensitive personal information such as Social Security numbers, precise geolocation, racial or ethnic origin, religious beliefs, genetic data, biometric identifiers, or health information.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please get in touch with us at support@orthoflexx.com
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please get in touch with us by e-mail at support@orthoflexx.com
KloudStep LLC (OrthoFlexx®)
30 N Gould St Ste R
Sheridan WY 82801
United States


